Five Widgets, One Personalisation Engine
Personalisation drives a set of real-time widgets that adapt to each customer individually, so every visit to your platform feels tailored to them, not generic.
Top Sports
Surfaces the sports each customer actually follows and bets on, not a fixed, one-size-fits-all homepage order.
Favourite Team
Identifies each customer's favourite team from betting history and surfaces relevant markets and content automatically.
Top SGM & Multi Widgets
Recommends same game multis and multis built from markets the customer already shows interest in.
Suggest a Bet
A tailored bet suggestion for each customer, built from their own betting patterns rather than a generic trending list.
Why Personalisation
Near Real-Time
Content updates as customer behaviour changes, not on a daily or weekly refresh cycle.
Genuinely Relevant
Every widget is built from that customer's own data, not a generic segment average.
Drives Engagement
Relevant content keeps customers on-platform longer and coming back more often.
Fully Configurable
Control which widgets appear, where, and for which customer segments.
Near Real-Time Personalisation
A homepage that looks the same for every customer, and the same every day for the same customer, is a missed opportunity. Personalisation updates each widget as customer behaviour changes, so the platform reflects what a customer cares about now, not what they cared about last month.
This near real-time responsiveness is what separates genuine personalisation from a segment-based layout that only changes on a fixed schedule.
Built From Real Customer Data
Segment-based personalisation groups customers into broad buckets and shows everyone in a bucket the same content. Our Personalisation engine goes further, every widget, Top Sports, Favourite Team, Top SGM and Multi, and Suggest a Bet, is built from that individual customer’s own betting history.
The result is content that feels genuinely tailored, because it is, rather than a best guess based on which segment a customer happens to fall into.
Designed to Drive Engagement
Customers spend more time and return more often to a platform that feels like it understands them. Personalisation is built specifically to increase that sense of relevance across every touchpoint, from the sports shown on the homepage to the bet suggested to them.
Small increases in relevance compound into meaningfully higher engagement and session frequency over time.
Fully Configurable Widgets
Not every operator wants every widget in every position, and that’s fine. Personalisation lets you control which of the five widgets appear, where they’re placed, and which customer segments see them, without losing the underlying real-time personalisation logic.
You get full control over presentation while the engine handles the harder problem of figuring out what’s actually relevant to each customer.